Are there any advantages to using a trademark prior to its official registration?

Yes. The law permits the use of unregistered trademarks for goods and services. In the United States, the party who is either the first to use a mark or the first to file for its registration, whichever occurs earlier, is recognized as the lawful and legitimate owner of the trademark. Additionally, common law rights are established through the actual use of a mark. However, it is important to note that certain products, particularly those related to cigarettes and drugs, are subject to regulation before they are released into the market.

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