The following can be grounds for opposition:
- proprietary rights
- breach of copyright
- notorious or well-known mark
- the mark is descriptive
- the mark is misleading, deceptive or disparaging
- registered design rights
- the mark is not distinctive
- registration in the name of the agent or other representative of the proprietor of the mark
- the mark is generic
- rights in a personal name
- unauthorized use of protected emblems or national insignia
- prior reputation in New Zealand for the trademark or business/company name
- the use or registration of the mark is offensive to a significant section of the community including Māori people
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