The order of the application process is as follows:
- Examination of the trademark application according to the following:
- formalities
- classification
- clarity
- descriptiveness
- distinctiveness
- deceptiveness
- conflict with prior registration
- a consideration if the mark or use of the mark is offensive to a major section of the community such as the Maori people
- bad faith
- Publication of the following application particulars:
- application date
- mark
- application number
- name of applicant
- citizenship of applicant
- state or country of incorporation of applicant
- address of applicant
- priority claim information
- goods/services
- representation of trademark
- local address for service
- Registration
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