These marks are non-registrable according to Japan’s trademark laws:
- Marks that are against the principles of morality or signs that oppose public policy
- Generic words or marks with common meaning
- Marks that consist of flags, emblems and names of states, regions, nations and international organizations
- Marks that are lacking in acquired distinctiveness
- Marks that are primarily used as a surname
- Marks that are primarily used as a name of a geographical location
- Marks that use a signature, portrait or name of a person without authorization
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