Why should I invest in a trademark?

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By registering a mark, you can become its exclusive owner. Registration uniquely distinguishes your mark from competing marks in the same sector so that your clients can differentiate your products or services. This allows consumers that are satisfied with the given product and/or service to be able to buy or use that product and/or service. All the major companies and corporations register their trademarks as can we all see from the circle-R symbol that hovers beside their distinctive logos and names.

Registration also provides legal protection, preventing third parties from copying or imitating your mark, cashing in on your reputation, and damaging your prestige. And if they try, you can take them to court and sue them for the damages.

Investing in a trademark will provide protection through the local trademark office of the respective country and will also result in a greater connection with your clients and an increase in the value of your company as the registration will become a company asset.