The following are possible grounds for an application to be challenged:
- Conflicting registration that was filed earlier
- Mark is opposed to moral principles or public policy
- Mark uses geographical indications
- Mark has a broad meaning, i.e., generic
- Mark is conflicting with trade names
- Mark is conflicting with notorious trade names
- Mark uses protected flags, emblems or armorial bearings
- Mark is functional, not distinct, misleading, disparaging, deceptive, or descriptive
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