The concept of marking one's work has been a standard practice for centuries. Items from swords forged by medieval blacksmiths to manufactured goods like pre-cooked meats and bottled beer on the shelves in supermarket aisles all bearing their respective names and logos are physical examples. Services, on the other hand—based on an invention, a unique idea, or a process—are intangible and considered intellectual property.
Ordinary people and legal entities, like corporations, mark what they produce with something distinctive and memorable. A trademark can be a single letter, a color, a picture, or a word combination. We see unique phrases, logos, symbols, and images around us wherever we look. These special marks decorate the packaged food we eat, the tools we use, and the corporate ownership of buildings we visit every day.
Since marks exist all around us, you will save money and time conducting a Comprehensive Study before you attempt to register a trademark. You want to secure the right to use your graphic representation as a trademark without infringing on anyone else's pre-existing mark. Once you can confirm your mark is unique, we recommend you register it for your exclusive use. Failure to perform an adequate search before you register a mark could result in a rejected application, future trademark litigation, and jurisdictional disputes over claims of ownership.